NEWNew FBE Research: Why retention is an engineering problemRead more →

Downloads are only useful when people come back.

Acquisition gets the credit, but the business is decided after install. We engineer onboarding, activation and the loops that turn a download into a habit — and a habit into revenue.

Start With Your Business Problem →

WHERE VALUE LEAKS

The problems we typically find here.

01Onboarding drop-off
02Weak activation
03Low repeat usage
04Subscription churn
05Generic notifications
06Poor feature adoption
07Analytics nobody fully trusts

HOW WE GET THERE

Our approach for fitness & wellness apps.

01

Diagnose

Audit onboarding, activation and retention data to find where downloads stop becoming habits.

02

Design & build

Fix the onboarding flow, feature adoption path or notification system that is leaking.

03

Connect the data

Subscriptions, analytics and lifecycle messaging talking to the same source of truth.

04

Compound growth

A continuous experimentation loop instead of one-off improvements.

Recognise your business in this?

Tell us where growth feels stuck for fitness & wellness apps like yours, and we'll help you find the constraint.